Why everyone seems to suck.
Influencers made SMMA the new dropshipping. And so the scammers have now scammed the scammers. Now you’ve got “agencies” built by people who love social media for followers and money, but have zero first-hand creative instincts.
No grit. No taste. No discipline. They don’t know how to make it perform, make it look good, commit to deadlines, test properly, tell the truth in a way that sells, or let clients leave without getting chained to the bed. And most of them aren’t marketers or have the background.
They’re just loud, ballsy, and their credential is making 6 figures a month.
What Juicy actually is
Juicy Socials is a Sydney-based UGC marketing agency under Refract.
We’re a team of designers, strategists, and content creators delivering creator-native content backed by real strategy.
Stop the rambling. Why does Juicy work?
1) We scale with you
No random “3 posts a month” packages.
We build stage-based, scale-based packaging that grows with your spend and your goals.
2) We’re not just creators, we’re marketers
You get a team with actual experience across:
Marketing strategy
Creator marketing
Product marketing
Performance-minded creative
Basically: we can serve you from every angle: front, back, side, top whichever satisfies you best
3) We make ads that don’t feel like ads.
Real, believable, human.
Our story
Creator-led
Juicy Socials is led day-to-day by Sofia (Creator & UGC Marketing Lead). Within a year, she grew a community of 140,000+ followers creating content around lifestyle, travel, food, and luxury hospitality which put her on the radar of Apple, Visa, Formula 1, Uber, Lenovo, HP, Notion, and DJI and 30+ Australian based partnerships in food and hospitality (yes, she’s basically been fed for a living).
After graduating university, she posted a 60-second resume — it went viral, 42 job offers landed in her inbox, and that’s when Refract found her.
Built under Refract
Juicy sits under Refract, founded by James and Angus (COO + CEO).
As they scaled the fastest Sydney-based full-service digital creative agency across product, websites, marketing, and creative, they built Juicy to give brands an in-house-feeling UGC function.
Meet the team!
Angus
Founder & CEO
Background: Product Design, Graphic Design, and Digital Agency Development
Sofia
UGC & Creator Marketing Lead
Social Media Strategy, Creator and Influencer Marketing, Human Resource Management
James
Founder & COO
Background: Business Development, Cybersecurity, and Agency Development
